Rögös túró

Client: Tej Terméktanács

Agency: Doupla

Based on the European Commission’s decision, ’Rögös túró’ was acknowledged as a traditional unique product. This type of title can only be awarded to products that are traditional either ingredients-wise, or in the way of making. What makes it special is that similar dairy products can not be found elsewhere, except our region, the Carpathian basin. ’Rögös túró’ is one of a kind, because of the unique way it is being produced. In our TVC that is part of the product’s national campaign, we present the whole process: from the first steps of making in the dairy and the cheese factory until the serving on the dining table.